NORTH BETHESDA, Md. — Choice Hotels International, Inc. has re-launched Radisson Individuals in the Americas region as an upper-upscale soft brand focused on full service, boutique and independent hotels. This latest major investment in the Radisson Hotels Americas brands since their acquisition in 2022 marks another step in the company’s expansion in the upper-upscale tier.
“Choice is a different company today than we were just a few years ago. We’ve seen tremendous excitement for our upscale and upper upscale brands including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. That’s a testament to the strategic investments we’ve made to provide a strong value proposition to developers interested in growing within these segments,” says Patrick Pacious, president and CEO of Choice Hotels International. “With Radisson Individuals, we have a great new opportunity for developers and owners of full-service boutique hotels to benefit from Choice’s powerful distribution engine. Our 67 million Choice Privileges rewards members now enjoy access to 1,000 upscale, upper upscale and luxury hotels around the world, with more than 200 other properties in the pipeline. We’re thrilled to welcome Radisson Individuals to this collection.”
Radisson Individuals is growing globally. Since 2020, more than 30 properties have opened around the world, 15 of which are franchised by Choice in the Americas.
Each hotel features a striking front desk and traditional architecture and artwork in rooms and common hotel spaces; a full-service bar and restaurant inspired by the region’s flavours; and amenities such as a pool, spa and fitness centre.
Following the company’s digital integration of Radisson Americas brands through June of this year, Choice has driven a 32 per cent year-over-year increase in reservations through direct online channels for Radisson, Radisson Blu and Cambria Hotels.
“We’re looking forward to expanding Radisson Individual’s footprint within the Americas,” says Mark Shalala, SVP, Development, Upscale Brands & Real Estate. “When you combine Radisson’s 89 per cent brand recognition, with Choice’s powerful distribution engine and reliable, AI-infused, state-of-the-art, proven operations tools, this is a fantastic opportunity for developers and owners who want to maintain their hotels’ unique character but be a part of a winning system.”
