In this episode of Checking In, Rosanna Caira, editor and publisher of Hotelier magazine speaks with Guillaume Benezech, senior director of Global Brand Management and Marketing for the Ritz-Carlton and Ritz-Carlton Reserve about the need for luxury hoteliers to fulfil their brand promise. Benezech discusses the importance of crafting personalized experiences that promote authenticity and exclusivity, creating unforgettable moments, and consistently meeting and exceeding customer expectations in order to maintain a strong brand identity while ensuring long-term success in the luxury market.
