WASHINGTON — Canadian hotels witnessed a significant landmark in October 2024, as the Average Daily Rate (ADR) surpassed $200 for the first time ever, according to data from CoStar.
October’s occupancy rate was 68.5 per cent, marking a 0.8-per-cent increase from 2023. The ADR rose by 2.4 per cent to $200.59, while the Revenue Per Available Room (RevPAR) increased by 3.2 per cent to $137.32. The rise in occupancy was mainly driven by transient and week-day occupancy, indicating an influx of individual business travellers.
Among the provinces and territories, Nova Scotia reported the highest occupancy level at 74.7 per cent, albeit 0.3-per-cent lower than 2023. Toronto topped the major markets with an occupancy rate of 79.6 per cent, making a 3.5-per-cent increase from the previous year. Meanwhile, the lowest occupancy rate was recorded in Prince Edward Island at 58.2 per cent and Edmonton at the market level with 58.4 per cent.
Looking ahead to 2025, STR and Tourism Economics have downgraded the RevPAR growth forecast to 1.5 per cent. ADR is expected to align with inflation, while a slight decline in occupancy is anticipated due to the growth of new inventory surpassing improvements in demand. Hotel development activity is rising, with almost 6,000 rooms expected to open in 2025.
On the demand side, the impact of higher interest rates continues to be a challenge for consumers and businesses. However, spending is expected to gradually increase throughout 2025, particularly in the latter half of the year, driven by group and international travel.
