PHOENIX — BWH Hotel Group has recently launched HOME by BWH. The new extended-stay brand was created to address the needs of both travellers and hotel developers in today’s hospitality landscape.
BWH Hotel Group collaborated with active extended-stay developers to create a lean prototype that offers credible return on investment. HOME by BWH is a clean, streamlined, modern and fresh approach to extended-stay with the philosophy of “options, not mandates,” which is unique for this segment. Guests will find all their needs taken care of at HOME by BWH, while hoteliers will enjoy more flexibility in the areas of breakfast, design elements and operations.
HOME by BWH is launching with a prototype for new construction, and conversion opportunities will also be available. The brand has announced with a strong pipeline and development efforts for the brand will be focused on proven extended-stay markets where demand for new product is strong.
Every HOME by BWH property will be provided support with the formation of a dedicated extended-stay support team. Hoteliers will also gain access to BWH Hotel Group’s award-winning website, global partnerships and sales team, and revenue management system. Hotels wills also have access to a revenue manager to maximize revenue and reduce operating costs. HOME by BWH will benefit from the company’s reputation for providing superior guest service and will have access to the industry-leading Best Western Rewards program, which boasts nearly 50 million members worldwide.
“We know that extended stay is an important market segment and there is tremendous demand for more options in this category, so we are extremely proud to bring a new product offering to developers and our valued guests,” says Larry Cuculic, president and CEO, BWH Hotel Group. “HOME by BWH is re-defining the extended-stay segment with a new approach to the extended-stay experience.”
“The extended-stay segment has been outperforming the industry, driving 25 per cent higher revenue than in 2019 and showing no signs of slowing down,” says Brad LeBlac, senior VP and Chief Development Officer, BWH Hotel Group. “When talking to our hoteliers about the segment and assessing what is on the market, we recognized an opportunity to change the way extended-stay is designed, both for the developer and guest. We’ve already seen a lot of excitement about HOME by BWH and I’m proud to be introducing the brand with a healthy pipeline.”