PHOENIX — Best Western Hotels & Resorts (BWHR) has acquired AutoClerk, Inc. — a premier hotel property-management-system (PMS) company that has been in business since 1986.
The deal marks a major milestone in BWHR’s efforts to simplify distribution for its hotels by making technology management, revenue management, customer-relationship management, reporting and connectivity simpler and easier.
“This acquisition will enable BWHR to enhance its competencies in an increasingly complex distribution landscape to drive benefits to its hotels with faster and more reliable connectivity,” says David Kong, president and CEO, BWHR. “It will also allow us to implement technology solutions to help our hotels become more effective in servicing their guests, simplify management of rates and inventory and improve management reporting.”
A key focus for the company’s continued success is ensuring it has a robust, resilient, secure and scalable distribution platform. This partnership with AutoClerk will enable BWHR to drive unique benefits to its hotels.
Current and new AutoClerk customers not associated with BWHR will also benefit from BWHR’s planned investments in the system’s infrastructure and development resources to improve system performance. In addition, BWHR plans to provide connectivity solutions and integration capabilities to AutoClerk’s customers, regardless of their brand affiliation.