PARIS — Accor’s new organization, as announced in July 2022, is now being implemented progressively throughout the first quarter of the year. The new structure will allow the group to accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitate accurate and effective fulfilment of guest needs and expectations and provide clarity and performance to its partners.
Under the leadership of Group Chairman and CEO Sébastien Bazin and group deputy CEO Jean-Jacques Morin, Accor’s operations are now relying on two dedicated divisions – a Premium, Midsclae & Economy division and a Luxury & Lifestyle division. Both divisions are supported by a Group Management Board and a global shared platform to deliver expertise and services, including digital, technology and procurement.
The Premium, Midscale & Economy division brings together brands from the group’s respective segments and will be structured around four regions. The executive committee under the leadership of Jean-Jacques Morin as CEO includes: Thomas Dubaere, CEO Americas; Patrick Mendes, CEO Europe & North Africa; Duncan O’Rourke, CEO Middle East, Africa, Turkey & Asia Pacific; Gary Rosen, CEO Greater China; Besma Boumaza, general counsel; Fabrice Carre, Chief Strategy Officer; Steven Daines, Chief Talent & Culture Officer; Karelle Lamouche, Chief Commercial Officer; Patrick Laurent, Chief Financial Officer; and Camil Yazbeck, Chief Development Officer.
The Luxury & Lifestyle division is structured around four brand collections, with Raffles & Orient Express, Fairmont, Sofitel MGallery & Emblems and Ennismore. The executive committee under the leadership of Sébastien Bazin as CEO includes: Omer Acar, CEO Raffles & Orient Express (starting Mar. 1, 2023); Maud Bailly, CEO Sofitel, MGallery & Emblems; Gaurav Bhushan, co-CEO Ennismore; Mark Willis, CEO Fairmont; Gary Rosen, CEO Greater China; Kamal Rhazali, secretary general and general counsel (starting Feb. 1, 2023); Agnès Roquefort, Chief Development Officer; and Johny Zakhem, Chief Financial Officer.
Additionally, the Group Management Board is comprised of Besma Boumaza, group general counsel and Board of Directors’ secretary; Steven Daines, Chief Talent & Culture Officer; Jean-Jacques Morin, deputy CEO and Chief Financial Officer; Brune Poirson, Chief Sustainability Officer; Kamal Rhazali, secretary general and general counsel, Luxury Lifestyle; Floor Bleeker, Chief Technology Officer; Alix Boulnois, Chief Digital Officer; and Caroline Tissot, Chief Procurement Officer.