MCLEAN, Va. — Nearly 900 attendees recently packed into the New York Marriott Marquis for the 57th annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards.
“Every year, the submissions to the Adrian Awards represent the best campaigns our industry has to offer, and this year was no exception,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The rigor and creativity each campaign required shone through every entry, and we hope all winners enjoyed a much-deserved night of celebration.”
HSMAI presented 46 Gold Adrian Awards in advertising, 87 in digital marketing and 130 in public relations. The award for Advertising “Best of Show” went to Visit Seattle and its agency Copacino+Fujikado for its “2 Days in Seattle” campaign; the Digital Marketing “Best of Show” award was presented to Visit Fairfax and its agency White+Partners for its Historical Figures Campaign; and the Public Relations “Best of Show” award was presented to Waldorf Astoria New York and its agency Quinn for its “3.5-Billion Buzz about Waldorf Astoria’s Sustainable Efforts” campaign. Michigan Economic Development Corporation and its agency Weber Shandwick also won the Public Relations “Best in Show” award for its Street Style Detroit campaign.
In addition, David Kong, president and CEO of Best Western International, was chosen as the recipient of the Albert E. Koehl Award for advertising and marketing, while Richard S. Kahn, president and owner of Kahn Travel Communications (KTCpr), was presented the Winthrop W. Grice Award for public relations excellence.
Other hospitality winners included hotel companies such as Hilton Worldwide and Starwood Hotels and Resorts.