PARIS, France — AccorHotels has entered a long-term partnership with Banyan Tree Holdings to collaboratively develop and manage Banyan Tree-branded hotels around the world. Through the agreement, Banyan Tree will also have access to AccorHotels’ global reservations and sales network, as well as its loyalty program, Le Club AccorHotels.
“Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests,” says Sebastien Bazin, CEO and chairman of AccorHotels. “Banyan Tree Holdings has created key leading positions across Asia with luxury resorts — one of the fastest-growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space.”
AccorHotels will invest an initial €16 million in the Singapore-based company — representing an approximately five-per-cent stake in Banyan Tree — and both parties will then co-develop the brands owned by Banyan Tree around the world.