VANCOUVER — Last week, Destination Canada (DC) held its 16th Annual Public Meeting and provided updates on performance. The meeting took place ahead of the Tourism Industry Association of Canada National Congress, held in Gatineau, Que.
During the meeting, DC president and CEO, David Goldstein, highlighted the positive performance within DC’s key international tourism markets. As of September 2016, Canada saw a 15-per-cent increase in arrivals, year-over-year, with arrivals from China growing by 24 per cent and those from the United Kingdom growing by 16 per cent.
Goldstein also stressed the importance of strategic partnerships and called attention to DC’s partners helping to grow the Canadian tourism industry, including:
Air Canada — A three-year, global collaboration on strategic marketing initiatives and events aimed at travel trade, consumers and the media in the two organizations’ shared markets including: U.S., U.K., Germany, France, China, South Korea, Japan, Australia, India, Mexico and Brazil.
Parks Canada — Exploring new opportunities in international markets to offer spectacular and sustainable Canadian experiences in our National Parks.
Aboriginal Tourism Association of Canada — This partnership demonstrates a continued commitment to developing Aboriginal Tourism destination and product awareness with DC’s key tour operator partners, co-investment in research.
InnVest REIT — The company is working with the hotel industry through the Connecting America program to coordinate efforts to welcome more U.S. visitors to Canada.
