PARSIPPANY, N.J. — Wyndham Hotel Group is adding “by Wyndham” to the names of 12 of its brands — representing one of the largest name changes in the industry’s history.
Brands gaining the “by Wyndham” suffix are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark, for a total of 7,074 properties worldwide. The move is expected to favorably impact guest trial and brand awareness throughout the company’s portfolio.
“This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionizing Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing,” says Barry Goldstein, Wyndham’s EVP and CMO.
Beginning April 16, the updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings. Hotel owners in North America may immediately begin placing orders for their new signs. The updates will progress around the world with an expected completion date of December 2022.