NEW YORK — According to new data from TravelClick’s May 2017 North American Hospitality Review (NAHR), North American hoteliers are continuing to experience stable Average Daily Rates (ADR) alongside decreases in bookings during the second quarter of 2017. The May NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by May 1, 2017, from the period of May 2017 to April 2018.
“Our latest data indicates that North American hoteliers are still dealing with dips in occupancy across the board, with bookings down 0.7 per cent for all travel segments in the second quarter,” says John Hach, TravelClick’s senior industry analyst. “Future booking trends indicate that the inconsistency will likely continue throughout the upcoming summer-travel season.”
ADR for transient business travel in the second quarter, for example, is up 1.9 per cent, but bookings are down 2.5 per cent. Similarly, ADR for the group segment is up 0.9 per cent, but occupancy is down 3.5 per cent. The transient leisure segment continues to hold strong, with positive gains in both ADR and bookings, up one per cent and 3.2 per cent, respectively.
For the next 12 months (May 2017 to April 2018), transient bookings are down slightly (0.5 per cent year-over-year) but ADR for this segment is up 1.4 per cent. The transient-leisure (discount, qualified and wholesale) segment is up 0.7 per cent and ADR is also up 0.7 per cent. The transient business (negotiated and retail) segment is down 1.8 per cent; however, ADR is up 2.4 per cent. Finally, group bookings are nearly flat with a decrease of 0.2 per cent in committed* room nights over the same time last year, while ADR is up 1.8 per cent.
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity
The second quarter combines historical data (April) and forward-looking data (May through June).