TORONTO — Toronto, Montreal and Ottawa’s destination-marketing organizations created a new campaign to promote tourism in three of Canada’s largest cities to aid COVID-19 recovery.

The campaign, City Friends with Benefits, aims to entice people to break free from isolation and confinement and explore each city and their interconnected relationship. Additionally, both Air Canada and VIA Rail are offering 20-per-cent off travel between the three destinations.

“This is an unprecedented campaign for an unprecedented time. City Friends with Benefits is an escape from the norm at a time when escaping is top of mind for all of us,” says Scott Beck, president & CEO, Destination Toronto. “We’re ecstatic to welcome back visitors from Ottawa and Montreal, and I know so many of us in Toronto can’t wait to visit those great cities. We couldn’t ask for two better destinations to be our ‘friends with benefits.’”

“Now is the best time to team up and showcase what our cities have in common,” says Yves Lalumière, president & CEO of Tourisme Montréal. “With this innovative campaign, we’re excited to share all the experiences we have to offer with people of Ottawa and Toronto. We know how to bring out the best of Montreal and can’t wait for you to see it.”

The friendship along the Toronto-Ottawa-Montreal corridor is real, though the ability to catch up in person has been challenged by the pandemic,” says Michael Crockatt, president & CEO of Ottawa Tourism. “If you’re looking for an escape from your day-to-day, or a fun flirtation with another urban centre, this campaign will provide all the temptation you need.”


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