PHOENIX — SureStay Hotel Group has surpassed 400 properties globally, with 250 hotels now open in North America. Leading the premium economy segment, SureStay Hotel Group is significantly expanding its presence across key markets and offers a well-rounded selection of hotels with different features and amenities.

Launched just six years ago, SureStay Hotel Group boasts Google and TripAdvisor ratings close to 4.0 and offers travellers consistent and quality levels of comfort, cleanliness and a service guarantee, all at an affordable price.

Consisting of SureStay, Sure Stay Plus, SureStay Studio and SureStay Collection, SureStay Hotel Group has achieved an average RevPAR of $48.72 and an average ADR of $91.44. Select hotels that have joined the SureStay Hotel Group portfolio recently include:

  • Revel Hotel Minot, SureStay Collection by Best Western (Minot, North Dakota)
  • Salt Lake Plaza Hotel, SureStay Collection by Best Western (Salt Lake City, Utah)
  • SureStay Hotel by Best Western Spicer (Spicer, Minn.)
  • SureStay Studio by Best Western Clarkview (Angeles City, Philippines)
  • Forshaws Hotel, Sure Hotel Collection by Best Western (Blackpool, Eng.)
  • Sure Hotel by Best Western Hilden-Duesseldorf (Hilden, Germany)

“Economy hotel development has proven resilient over the last few years and SureStay has established BWH Hotel Group as a leader in the premium economy segment,” says Larry Cuculic, president and CEO, BWH Hotel Group. “Eclipsing 400 hotels worldwide and 250 across North America is a proud milestone for our brand. The economy segment is set to remain top-of-mind with value-conscious travellers as well as developers, and we’re excited about the future of each brand under the SureStay Hotel Group umbrella.”

“SureStay Hotel Group has experienced remarkable growth in recent years and the milestones achieved prove that our premium economy brand has quickly become one of the fastest-growing brands in the hotel industry,” says Brad LeBlanc, senior VP and Chief Development Officer, BWH Hotel Group. “SureStay is resonating with investors, and the quick-to-market development, strong cash flow and impressive profit margins are extremely beneficial to owners – especially as we navigate the current industry and economic challenges. With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay’s presence across the globe.”


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