STAMFORD, Conn. — Sheraton Hotels & Resorts is kicking off its Sheraton 2020 plan by treating its Starwood Preferred Guest (SPG) members to a new promotion: Sheraton Free Weekends.
Sheraton 2020 is the brand’s 10-point, five-year plan to revitalize the Sheraton brand.
“One of the key missions with our new Sheraton 2020 plan is to turn heads and captivate guests. This is the first of many new initiatives and programs for Sheraton that will signal a new momentum within this storied brand,” said Adam Aron, Starwood interim CEO.
The offer gives SPG members the opportunity to earn and redeem free weekend nights at any of its participating Sheraton hotels or resorts worldwide. One free night can be earned for every five nights spent in the brand’s hotels with no restrictions on date or hotel category.
Sheraton Free Weekends will run from July 9 to Sept. 30, and allow participants to redeem the free nights they have earned through Dec. 13, 2015.