BRUSSELS — Radisson Hotel Group has launched a new conversion brand, Radisson Individuals, to offer independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform.
Radisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while delivering Radisson Hotel Group’s standards of quality and service.
“The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top-three hotel brands in the world and the brand of choice for owners, guests and talent,” says Federico J. González, CEO, Radisson Hotel Group. “We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”
Hotels that join Radisson Individuals will benefit from the contracting power and economies of scale that come from a trusted, global brand, as well integrated IT and revenue platforms and comprehensive operational systems to deliver high GOP margins.
Those wishing to join the new brand will undertake a compliance assessment focusing on four key parameters: SGS health-and-safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the group’s main operating systems.
A number of hotels in the U.K. and Asia have already joined Radisson Individuals and additional properties are in the works in Europe.