LONDON — As host to the delayed summer Olympics, Tokyo posted its highest hotel occupancy in 17 months and saw a pair of days with levels that approached the peak of the “Go-to-Travel” campaign in 2020, according to data and analysis from STR.
Tokyo’s 47.2 per cent occupancy level for July was the market’s highest monthly level since February 2020. Daily occupancy reached 60.5 per cent and 60.6 per cent on the night before and the night of the opening ceremony (July 22 and 23). The last time Tokyo passed the 60 per cent daily occupancy threshold was during the “Go-to-Travel” campaign on November 21, 2020.
Preliminary data for August shows occupancy lessened over the course of the Olympics and slipped to 45.4 per cent on the night of the closing ceremony (August 8) and 29.2 per cent the night after (August 9).
“This Olympics was obviously different because of the closed-door nature of the competition, but there was still a substantial performance lift as hotels housed media, staff and a number of high-profile teams that did not stay in the athlete village,” says Shiori Sakurai, STR’s business development manager. “Aligned with our expectations and past Olympic Games, data shows an even greater lift in Average Daily Rate as per contracts negotiated before the pandemic. However, there was no doubt a material lift to occupancy even with a number of no-shows due to the spectator restrictions and with the state of emergency in Tokyo.”