PARIS — Novotel has partnered with Disney and Pixar’s Soul to provide its guests, fans and followers with a range of new and exciting features, including in-hotel experiences, one-of-a-kind augmented-reality animations and more.
This partnership is part of a multi-film collaboration, which began with Disney and Pixar’s Onward. The new film Soul will be available exclusively on Disney+ on December 25 and in theatres in countries where Disney+ is not available.
Throughout late 2020 and into 2021, Novotel guests will be able to access unique augmented-reality games at properties in Europe, Latin America, the Middle East, Australasia and Africa. And the third film collaboration, Luca, will see the rollout of new and exciting activities.
Augmented-reality games and animations inspired by Soul’s universe will be accessible to each guest through their smart phones. QR codes positioned throughout the hotels will invite families to play, spend time together and appreciate delightful and surprising moments. Fans and followers will also be able to continue the fun at home with games accessible through Novotel’s social-media channels.
“Visiting families are a large part of our business, so working with Disney and Pixar movies makes perfect sense, as it allows us to further enhance the stay experience while creating emotional and meaningful connections with our guests,” says Nadège Keryhuel, vice-president, Novotel Brand Experience, Accor. “We want to ensure that any visit to Novotel represents time well spent and these new experiences will help contribute to that, giving families more opportunities to bond, relax and enjoy spirited moments together.”
