BETHESDA, Md. — Marriott International has revealed its transformation vision for Sheraton Hotels and Resorts.
The company, which introduced its new Sheraton guestroom late last year, showcased its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York. The design brings to life the company’s brand strategy as well as its signature focus on guest experience, hotel operations and design philosophy.
“From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, president and CEO of Marriott International. “We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path.”
Hotel owners have already committed an estimated $0.5 billion in renovations of hotels across the U.S. Globally, 25 per cent of Sheraton hotels have committed to renovations with some already underway.