TORONTO — Marriott International has entered into a multi-year partnership with Maple Leaf Sports and Entertainment (MLSE), making Marriott International the preferred hotel company for the Toronto Maple Leafs.
Through this partnership, members of Marriott’s loyalty programs — Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guests (SPG) — will be able to redeem points on Marriott Rewards Moments and SPG Moments for once-in-a-lifetime hockey themed experiences with players and legends of the game.
“The cross-country popularity of hockey makes the Maple Leaf Sports and Entertainment an ideal partner to provide members of Marriott Rewards and SPG with once-in-a-lifetime experiences,” says Don Cleary, president of Marriott International Canada. “We know that Canadians — more so than ever — travel for experiences and our partnership with the Toronto Maple Leafs unlocks the potential for memorable travel.”
To celebrate the launch of the partnership, Maple Leaf Alumnus Darcy Tucker and Johnny Bower surprised an unsuspecting Marriott Rewards member when he checked into Delta Hotels by Marriott Toronto. What was booked as a Marriott Rewards weekend stay in Toronto with Leafs tickets, turned out to be a “money can’t buy” experience with the Toronto Maple Leafs, including a morning skate with the team, a behind-the-scenes tour of Air Canada Centre, an opportunity to bump gloves with the Maple Leafs team as they took to the ice and the chance to watch the hockey game from VIP platinum seats.