VANCOUVER — The latest trends in the lodging industry will be front and centre at the Western Canadian Hotel and Resort Investment Conference, which runs from Oct. 12 to 13 at Vancouver’s Sheraton Wall Centre Hotel.

Topics for discussion at this year’s conference include dealing with the economy, understanding customer preferences, innovative marketing and the changing face of technology. Top-tier business leaders Michael Coyle and Brad Pelletier will be in attendance as well as senior economist Todd Hirsch and Andrew Ramlo, a demographic futurist.

For a full breakdown of sessions, speakers and social events, visit


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