HONG KONG — Langham Hospitality Group (LHG) has launched Brilliant by Langham, a loyalty and experiences platform designed to meet the dynamic and evolving needs of its guests. Brilliant is replacing Langham Supper Club and 1865 Privilege by Langham, both of which now cease to operate.
Brilliant is purpose-built to deliver more rewarding, personalized and captivating journeys across 30 participating hotels under LHG’s brands, including The Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Hotel is also participating.
Signing up for Brilliant is free and all members receive special room rates and discounts at more than 100 restaurants. Members also earn status and rewards points for their stays and use of amenities. The former determines members’ tier levels while the latter can be redeemed for an expansive range of accommodation, dining and soon wellness rewards.
Beyond traditional perks, Brilliant also allows for the introduction of personalized experiential offerings, such as private cooking lessons and dinners with celebrity chefs; behind-the-scenes dance and musical performance encounters; nature walks with guided mindfulness sessions; off-the-beaten-path tours hosted by local guides; traditional crafting workshops with seasoned artisans; and themed tea parties in picturesque locations.
“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalized and captivating hospitality encounters,” says Bob van den Oord, CEO of LHG. “By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we’ve significantly enhanced our ability to build great memories.”
