LONDON, U.K. — InterContinental Hotels Group (IHG) has opened its first property under its Avid Hotels brand in Oklahoma.
“Opening our first Avid Hotels property less than a year after the brand launch is an important milestone for IHG,” says Elie Maalouf, CEO, The Americas, IHG. “The strong momentum of Avid Hotels — with more than 130 hotel deals already signed across the U.S., Canada and Mexico — firmly positions the brand as a long-term driver of growth for IHG in the Americas.”
The 87-room Avid Hotel Oklahoma City-Quail Springs opened only 199 days after breaking ground. The hotel offers amenities such as high-quality mattresses and linens, choice of firm and soft pillows, grab-and-go breakfast offerings and in-room direct-casting technology.
The brand was created to meet the needs of underserved travellers in the mid-scale segment, featuring modern design, eye-catching colors, plenty of natural light and a unique guest experience.