DAYTONA BEACH, Fla. — InterContinental Hotels Group (IHG) is set to become the official hotel partner for Grand-Am Road Racing, starting in 2012.
As official hotel of Grand-Am road racing, race teams, partners and the racing league’s governing body can rely on IHG to secure rooms and lodging through the Grand-Am website.
Debbie Grant, director, Americas Brand Management, InterContinental Hotels & Resorts, says the newly forged relationship will expose IHG’s brand to a dedicated fan base in sync with upscale travellers.
“IHG is a fantastic addition to our growing family of official partners,” Ed Bennett, CEO of Grand-Am, said in a release. “This relationship will further strengthen IHG’s connection within the world of premiere sports car racing.”
IHG owns a portfolio of respected hotel brands around the world, including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels and Resorts, Holiday Inn Hotels and Resorts, among many others.