CHICAGO — Hyatt Hotels Corporation is planning for a new short-term vacation rental platform, Homes & Hideaways by World of Hyatt, that will feature private homes and remote hideaways in the U.S. When the offering launches, which is expected in the coming weeks, World of Hyatt members will have direct booking access to a unique collection of short-term private-home rentals from beachfront escapes to mountainside ski chalets, where members can earn and redeem points beyond the traditional hotel stay.
The Homes & Hideaways by World of Hyatt platform will feature key existing DRM properties in top U.S. leisure destinations such as Hawaii, Colorado and more as part of offering members direct booking access to a collection of unique private homes, each professionally managed by property-management companies.
Leading up to the launch, Hyatt has identified a highly qualified company, Lowe, that, through an affiliate, will purchase and operate the existing vacation rental-management business that’s currently branded Destination Residences Management.
“We’re committed to evolving access to the type of accommodations World of Hyatt members are seeking that go beyond our hotels – from a large family who travels together or guests looking to work from anywhere for an extended period of time,” says Amy Weinberg, senior vice-president, Brand, Loyalty & Data, Hyatt. “Homes & Hideaways by World of Hyatt brings a unique collection of curated homes which increases Hyatt’s home offerings and expands new ways and new places where we can extend care to members.”