CHICAGO — Hyatt Hotels Corporation has launched Hyatt Wellbeing Ideation Labs — a new series designed to bring together industry experts to explore ways to better enhance the day-to-day wellbeing of guests, colleagues and customers, working with top Fortune-500 companies to improve their future meetings.
During the inaugural Wellbeing Ideation Lab, led by Hyatt’s global head of Wellbeing Mia Kyricos, the group identified new ways to evolve the meeting product for Hyatt’s customers.
“Wellbeing is a priority for many of Hyatt’s customers and we understand the importance of integrating wellness into meetings in a way that’s meaningful for attendees and facilitates more productive sessions,” says Asad Ahmed, senior vice-president, Global Sales – Hyatt Sales Force. “The customer voice is essential in discussions about how attendee health and wellness elevates meetings and ensures future developments at Hyatt not only meet customer needs, but add value to overall meeting outcomes.”
Within the first Wellbeing Ideation Lab, various wellbeing touchpoints were infused into the day in order to showcase the many benefits of being “well,” which in turn, made the sessions more productive. From offering various breaks throughout the day, to serving high-quality, nourishing food-and-beverage options and performing brainstorm exercises that incorporated motion and mindfulness, attendees were cared for so they could perform at their best.
Beyond the meeting space, Hyatt plans to prioritize its efforts to invest in wellness-related products, services and initiatives across its portfolio of 19 brands, guided by what the company calls its “Landmarks of Wellbeing”: feel, fuel and function.