ORLANDO, Fla. — Hard Rock International has completed re-acquisition of its global hotel and casino rights, uniting the brand under one controlling ownership for the first time in more than three decades.
“This is a historic day for the brand and we could not be prouder to announce this acquisition that we believe ignites the path for further expansion around the globe,” says Jim Allen, chairman, Hard Rock International. “With the newly acquired rights, the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations.”
As a result of the transaction, Hard Rock International is now exclusively entitled to develop, own, license, franchise and manage Hard Rock Casinos and Hotel-Casinos in the western U.S., including Minnesota and states west of the Mississippi River, as well as in Australia, Brazil, Israel, Venezuela and Vancouver, B.C.
As part of the contract, Hard Rock International assumed the agreements between BREF HR, LLC — the previous casino and hotel-casino rights holder in the western U.S. — and its existing licensees, including Hard Rock Hotel & Casino Lake Tahoe, Nev.; Hard Rock Hotel & Casino Sioux City, Iowa; Hard Rock Hotel & Casino Tulsa, Okla.; and Hard Rock Casino Vancouver.
Hard Rock Hotels & Casinos growing portfolio consists of 23 hotels and resorts, as well as more than 160 Hard Rock Cafes, among other Hard Rock venues in more than 71 countries.