overhead shot of a couple planning a trip with a map

VICTORIA — The Gustavson School of Business at the University of Victoria in B.C. has partnered with the Responsible Tourism Institute (RTI) to offer the internationally-renowned Biosphere Sustainable label.

With more than 25 years of experience in the field, the Biosphere Community is the world’s largest international community of destinations and companies aligned with the 2030 Agenda and the 17 Sustainability Development Goals (SDGs).

“Through Biosphere Sustainable certification, organizations commit to advancing the 17 SDGs by the United Nations,” says Saul Klein, dean of the Gustavson School of Business. “This is significant for us as a business school because as organizations work towards these societal and environmental goals, we can provide guidance and assurance that these goals are tracking in the right direction. In doing so, we bring together our expertise in sustainability and service management to provide training and advice to the tourism sector and a tool for travellers seeking to support sustainability.”

“Business has the potential to reverse the tide of climate change, socio-cultural and economic divides,” says Brent Mainprize, director of Biosphere Sustainable certification at Gustavson. “Our vision for Gustavson’s role in Biosphere Sustainable certification is to foster a global community of tourism destinations and businesses committed to interconnected practices that support the natural and cultural heritage, social values and economic benefits for their community, through more efficient and innovative use of their resources. We will be growing the program by adding to the over 1,700 businesses globally that are already committed to and certified with the Biosphere program.”


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