SINGAPORE — The team at FRHI Hotels & Resorts, in a joint venture with China’s Jiangsu Golden Land Group announced the debut of Neqta Hotels, a new hotel portfolio consisting of upper mid-scale hotels to debut in China.
“With domestic business travel on the rise and market research indicating Chinese consumer spending will more than double over the next five years, we see this as a remarkable opportunity to further grow our footprint in China,” says Wayne Buckingham, SVP of Operations Asia Pacific and chairman of FRHI. “Guided by extensive research and our own customer insights, we have designed a contemporary hotel brand that will be highly attractive to both property developers and the Chinese consumer, in particular the millennial business traveller in the 22 to 40 age demographic.”
Neqta Hotels will appeal to tech-savvy travellers who want a seamless integration of work and life while away from home. Notable hotel features will include ergonomically designed and uncluttered guestrooms with comfortable beds, rainshower shower heads, large Bluetooth-enabled LED televisions, free Wi-Fi and high-speed Internet.
The hotels will be located in some of the most in-demand destinations in China, and the first property will debut in Nanjing.