TORONTO — Four Seasons has launched a food truck that will tour a number of U.S. cities, starting Sept. 16.
“Food is a passion for us at Four Seasons, and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” said Guy Rigby, VP of Food & Beverage in the Americas. “We want to keep our chefs engaged in something that is very relevant, and the food-truck movement fits the bill. It’s fun, unexpected and will foster the notion that Four Seasons does things differently.”
The FS Taste Truck will travel to Palo Alto, San Francisco, Beverly Hills, Los Angeles, Westlake Village, Scottsdale and Santa Fe from Sept. 23 to Nov.10. The respective hotel locations will execute a number of activities, ranging from pop-up parking-lot parties to stops at prominent landmarks and chef competitions, which celebrate regional cuisines. A portion of the proceeds from the tour will be donated to Chefs to End Hunger, a charity that works with hotels, restaurants and foodservice operations across the country to redistribute excess prepared food to those in need.
The tour can be followed at Taste by Four Seasons or by searching #FSTasteTruck on Twitter, Instagram and Facebook.