small business owners using laptop in restaurant

VANCOUVER — Firecircle has launched its Transition to Tourism Entrepreneurship. The intensive business-development program is founded on Firecircle’s innovative 5×5 Method and customized to empower 1,000 tourism-and-hospitality entrepreneurs from across Canada to envision, launch and grow their business ideas through a series of animated online and live-video workshops, guidance and sustained mentorship. The new resources being prepared target the needs of Indigenous, rural Northern and Francophone entrepreneurs as well as entrepreneurs with disabilities seeking to start a business or recovering from the COVID-19 pandemic.

Furthermore, 500 of the 1,000 total participant seats in the program are being offered to Indigenous entrepreneurs, supported in partnership with the Indigenous Tourism Association of Canada (ITAC).

“This partnership will continue our efforts to return the Indigenous tourism industry to the historic levels of 2019. Firecircle will be an important partner in supporting aspiring Indigenous entrepreneurs on their journey to developing their business plans, helping the industry recover, and build resiliency from the impacts of the pandemic. We are excited to offer this program to our members, which supports The Original-Original Accreditation Program as a tool for businesses who need extra support,” says Keith Henry, president and CEO of ITAC.

“It’s imperative that the entrepreneurial spirit and capacity of our tourism industry be supported with effective education and mentorship that create opportunities for new growth and future resiliency – that’s where this exciting program comes in,” says Deneen Allen, CEO of Firecircle.


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