PARIS — Fairmont Hotels & Resorts is launching a new global brand campaign, Experience the Grandest of Feelings, which pays tribute to the brand’s historic origins and inspires guests to seek out new adventures.
Directed by Nathalie Canguilhem, the campaign showcases five locations: Fairmont Le Montreux Palace in Switzerland; The Plaza, a Fairmont-managed hotel in New York City; Fairmont Banff Springs in Alberta; Fairmont Hotel Vancouver in B.C.; and landscapes of South Africa. Actress Susan Sarandon is Fairmont’s global brand ambassador, and she opens and closes the campaign, serving as a guide through the entire journey.
“Travel is truly one of the most unique unifiers and equalizers. The how, why and where we travel is unimportant: the transcendent act of travelling — no matter how far — opens up the mind to diversity and inclusion that boldly drives society forward,” says Mansi Vagt, vice-president, Fairmont Hotels & Resorts. “Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination — city centre, island retreat and everything in between. The overriding sensation is being in a place that has meaning and feeling.”
“Brands are never as strong as when they are true to their original vision,” says Jean-Guilhem Lamberti, Chief Creative Officer, Accor. “With this campaign, I wanted to go back to the brand’s origins and to express the awe and enchantment that one feels when entering a Fairmont hotel. The grandest of feelings call for the grandest of expressions: the mighty architectures of the hotels meets the most pristine awe-inspiring nature in an effortlessly artistic parallel. Nature invades the spaces of the hotels and vice-versa in a symbiotic and visually arresting style. It all seems very relevant in today’s environment as everyone is longing to set free of majestic journeys and re-discover the beauty and grandeur of our world.”