Crescent Hotels & Resorts wins Marriott Serve 360 Award

FAIRFAX, Va. — Crescent Hotels & Resorts is the recipient of the Marriott Serve 360 Award, which celebrates Marriott partners worldwide who exhibit an exceptional commitment to serving the global community. 

Guided by Marriott International’s sustainability and social impact platform, Serve 360: Doing Good in Every Direction, the award recognizes Crescent’s commitment to making a sustainable and positive impact wherever the company conducts business. The Serve 360 initiative is organized into four priority areas, including Nurture Our World, Sustain Responsible Operations, Empower through Opportunity and Welcome All & Advance Human Rights.

“The Marriott Serve 360 Award reflects the passion for service deeply ingrained in the culture of team Crescent,” says Michael George, CEO of Crescent Hotels & Resorts. “At Crescent, we believe in the power of hospitality to make a positive impact, not just within our properties, but in the communities we serve. This recognition inspires us to continue pushing boundaries and setting new standards for excellence in the industry.”

In 2023, Crescent was recognized as a DiversityInc Top 50 Noteworthy Company, emphasizing its dedication to fostering diversity and inclusion. Crescent’s initiatives include Crescent Cares Month, featuring various service events supporting children, veterans and women, and achieving impressive environmental stewardship. The company’s commitment extends to fostering diversity through Crescent Diversity Week and providing a safe space for associates through Courageous Conversations.


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