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MISSISSAUGA, Ont. — Choice Hotels has updated its Choice Privileges loyalty program with new perks that allow guests to earn free room nights faster and include instant gift-card downloads.

The changes will roll out to Choice’s 25 million loyalty members across the globe. “The exciting new changes to our Choice Privileges program mark a major milestone in Choice Hotels’ history,” says Jamie Russo, VP of Loyalty and Customer Engagement. “While many rewards programs continue to decrease the value of benefits for their guests, we’re building a loyalty program that gives more and faster perks to travellers starting right when they join.”

In addition to Flex Rewards, which lets travellers redeem points for free nights at discounted point levels, weekday travellers can earn ‘extras’ when they check in, such as 500 bonus points or 100 airline miles. The updated program also offers instant gift-card downloads and the ability to earn 10 points per dollar spent. Meanwhile, guests’ point balances will stay active as long as they complete a qualifying activity at least every 18 months.



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