Key in hotel room door

TORONTO — After 43 years, the Canadian Hotel Marketing & Sales Executives (CHMSE) has voted to cease operations as of May 1, 2023.

CHMSE was created in 1980 as a truly Canadian association by a group of forward-thinking, energetic hospitality individuals dedicated to the professional development and advancement of salespeople in the hotel industry.

Early on, CHMSE was the host of Hotelympiad, a high-profile industry skills challenge held in Toronto. Money for this event went to a fledgling charity at the time, AboutFace, which has now grown into Canada’s facial difference charity. Other events over the years included the May Meeting Planner Matinee, Sales Challenge, Planner Connect and General Manager Night Galas.

Countless members stepped up to join, guide and support the association over the past 43 years. A tight-knit community of sales-and-marketing professionals have both welcomed into its fold new hospitality students coming into the industry and have seen industry power houses retire.

Unfortunately, CHMSE felt the impact of the COVID-19 immediately. While efforts were made to pivot using all available resources, the association was unable to re-gain traction post-COVID.

“The Board of Directors wishes to thank all those who supported CHMSE and its members over the years,” reads a company statement. “A new legacy website will launch soon, featuring a retrospective on the many years of camaraderie and association activities.”


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