Woman paying bill with her cellphone on debit machine

PHOENIX — BWH Hotel Group has selected eTip as an endorsed digital-tipping solution to allow guests to express gratitude to hotel associates through pre-selected or custom tipping. eTip will be available at properties within the BWH Hotel Group portfolio, including Best Western Hotels & Resorts and SureStay Hotel Group hotels in the U.S. and Canada.

eTip requires no mobile-app download or login credentials, and it also offers “tap to tip,” which gives users the ability to pay through an NFC-enabled QR Code. The feature is activated by a user tapping their smartphone on the QR code, and automatically opening the profile of the associate or department the guest wishes to tip. Once the guest leaves a tip, associates can receive the tip in their bank account in real time through Visa Direct.

“We are committed to providing the best possible experience for our guests and bringing value to BWH Hotel Group hoteliers and their associates,” says Michael Morton, VP, Brand Management, BWH Hotel Group. “We’re excited to offer eTip digital tipping solution as a convenient way our valued guests can show appreciation to our dedicated hotel associates. We are equally excited to offer our associates a choice to receive their tips in real-time directly into their bank accounts.” 

“We are seeing an increase in market demand for a fast, reliable, and fully digitized tipping experience for hotel guests and employees in the hospitality industry,” says Yanilsa Gonzalez-Ore, senior VP of Visa Direct. “eTip now offers a digital-tipping solution, enabled by Visa Direct, to BWH Hotel Group, helping to modernize that process for their guests and employees.”

“Too many hardworking employees hang in the balance of today’s increasingly cashless society. It’s time tipping caught up to the present day,” says Nicolas Cassis, CEO of eTip. “We’re excited to partner with BWH Hotel Group to enable cashless tipping and ensure their guests always have the opportunity to tip. We’ve been piloting with BWH Hotel Group for some time, as they wanted to be very intentional in this offering. What we found through this pilot and our own research is that the average associate increased the size of their tip percentage by 60 per cent, and their average number of tips increased by five times. We are thrilled BWH Hotel Group saw the kind of impact through us to be convinced we could scale alongside them and elevate the experience for both their guests and associates.”


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