“We want to remind everyone that road warriors are heroes to the people back home. The promotion is a way to connect the dots between making a living and living it up with those you love,” said Dorothy Dowling, SVP, Marketing and Sales, Best Western.
The new promotion rewards business travel ‘heroes,’ through a contest on the company’s Facebook page. BW Facebook fans can enrol as BWR members, then choose a dream destination and invite up to 15 of their Facebook friends to virtually join the trip. When a Facebook friend accepts an invitation, the participant who made the referral, earns an extra entry to win the grand prize vacation or other prizes such as. a $5,000 credit-card voucher; travel cards and more.
The promo runs from Feb. 6 to April 8.