PHOENIX — Best Western International has inked five new deals to expand its new Vib brand. Since announcing the urban boutique concept last October, the brand has eight projects under development and is actively negotiating deals in key U.S. cities.
The new deals will see Vib properties developed in Los Angeles, Staten Island, Little Rock, Ark., Springfield, Miss., and a second property in Miami, all of which are expected to open by the end of 2016.
“Since the launch of Vib we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, SVP Brand Management. “Vib is really gaining traction because it is the only boutique concept designed for the upper mid-scale hotel segment and fills a niche that developers and customers want.”
Vib locations to soon sport a Vib concept include Chicago, Miami and Seoul, South Korea.