Apple Watch, although not in stores yet, had its official release date today. According to TechRadar, U.S. sales data suggests that in one day, Apple’s smartwatch sold more units than the Android smartwatch did in an entire year. With that, many companies, hotels and travel sites, are jumping into the digital world with the launch of new apps tailored to these tech-savvy users.

Starwood Hotels & Resorts already announced the launch of the new Starwood Preferred Guest iPhone app, which allows guests to use their iPhone as a room key, but the broader roll-out of the SPG keyless entry was timed to Apple’s watch release. By the end of April, the app will have been updated to unlock 30,000 rooms across all its brands. “We’re committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch,” said Mark Vondrasek, SVP, Distribution, Loyalty and Partnership Marketing, Starwood Hotels & Resorts.

Other companies unveiling new apps for the Apple Watch include Hotel Tonight, which allows guests to browse and book hotel rooms on the fly; Expedia, which lets users check itineraries for upcoming trips, detailed flight and hotel information, while sending notifications of any real-time delays or changes; TripAdvisor, which selects information from user reviews to help guests discover things to do while travelling;, which displays four popular hotel options nearby for same-day booking; Marriott, which lets the guest check-in and out in advance and notifies them when their room is ready;, which allows users to book a stay directly from their Apple Watch; and Hotwire, which allows travellers to check their hotel information, directions and check-in time.

All apps are available for download on the iTunes store.


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