PARIS — Accor and Groups360 announced the international launch of GroupSync, Group360’s cloud-based solution for meetings and events providing instant online booking for groups, a simplified RFP (request for proposal) process and housing solutions across Accor’s portfolio.

“Accor takes pride in our commitment to strategic innovation, as well as our leadership at the forefront of technological adoption,” says Markus Keller, senior vice-president of Sales and Distribution at Accor. “We’re delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings-and-events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests.”

Before the end of 2021, GroupSync will become the new engine that powers the current digital RFP process on Accor’s private-label website. In the beginning of 2022, GroupSync Engage will be live so customers can instantly book meeting space directly from the hotel’s website. Plans to integrate instant booking of group rooms will be available in the following months.

“GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B and audio-visual services in the same online transaction,” says Kemp Gallineau, CEO of Groups360. “Since Accor is a global brand with a significant number of properties outside the U.S., their launch of this instant group booking technology will speed its adoption across the globe.”

GroupSync Optimize can also be selected for room-block management solutions and housing packages. It will also power voucher and gift certificate packages for Accor brands in select markets.


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