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TORONTO — Fora Travel is making its entrance into the Canadian market. With TICO registration under its belt, Fora is now operating in Ontario and will expand across Canada in the coming weeks. With a platform built to empower travel entrepreneurs, Fora is making it simpler and more rewarding for Canadians to become a travel advisor.

The company’s mission is to empower the next generation of travel entrepreneurs, and since launching in 2021, Fora Advisors have booked more than one million room nights. In an industry traditionally characterized by a high barrier to entry and outdated technology, Fora aims to turn travel advising into an accessible, inclusive and lucrative career path with the flexibility to work part-time or full-time.

Fora gives Canadian travel advisors of any level a tech-forward, fully-supported platform to build their own travel business. An annual membership fee of $399 provides full access to Fora’s Advisor Portal, including the ability to book more than 170,000 hotels, training programs, content and marketing tools, fast and streamlined commission payments and an online forum that connects thousands of advisors within the global Fora community. Ontario-based advisors are required to complete the TICO Education Standards Exam ($35) and Fora will soon offer a free prep program to streamline the process.

“At its core, Fora was built to fix what’s broken in travel advising: outdated systems, high barriers to entry and poor advisor support,” says Henley Vazquez, co-founder and CEO of Fora Travel. “We created a model where technology amplifies human expertise, not replaces it. With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses.”

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