The Loyalty Equation: Today’s Programs Need to Balance Loyalty and Profit Generation
Loyalty programs — once the province of the freshly deregulated airline industry alone — are as much a staple of today’s hotel industry as the toilet-paper point...
Events and Banquets are Catering to Discerning Clients
Conferences and events are mainstays for most hotel operations. From large-scale corporate extravaganzas, to intimate weddings and company retreats, events account for a significant portion of hotel...
The Flux Factor
Technology and globalization have placed the world in a state of constant flux — a reality the hotel industry is not immune to. From social-media and alternative-accommodation...
Hotels are Differentiating Through In-Room Wellness Offerings
In-room wellness offerings are a booming opportunity for hoteliers. The rapidly emerging wellness sector grew 6.5 per cent annually from 2015 to 2017 globally — more than...
Pushing the Envelope in Pursuit of Sustainability
When guests enter the lobby of the Hotel X in Toronto, the green message is loud and clear. Behind the front desk is a show-stopping 25-by-25-foot living...
Hotels are Getting in Bed with OTAs
A website used to be the perfect welcome mat for a hotel. Travellers could check out the accommodations, amenities and activities and then book directly. One photo-filled,...
Establishing Inspiring Branding
Branding a hospitality product used to involve slapping a recognizable shingle on the side of a building and opening the cash drawer in anticipation of the hordes...
The Millennial Effect: Why Hotels Need to Focus Marketing Efforts on This Growing Demographic
When the U.S. was treated to a solar eclipse in August 2017, everybody was talking about it. The social-media channels sizzled with anticipation; conversations everywhere rumbled about...
How Designers are Creating Unique Hotel Experiences
As the hotel industry continues to reshape itself to better align with the habits and expectations of digital-native consumers, hotel design continues to evolve — becoming an...
Modular Construction is Gaining Favour within Canada
With an assembly system vaguely resembling a game of Tetris, modular construction is anything but a puzzle to purveyors of the style. It’s a solution both builders...
