PHOENIX — BWH Hotels has showcased substantial Middle-East growth and commitment to the Kingdom of Saudi Arabia’s Vision 2030 tourism plan with landmark hotel signings and participation in the Future Hospitality Summit (FHS) 2025 held in Riyadh.
Ron Pohl, president of International Operations for BWH Hotels and president of WorldHotels, headlined the TenX Leadership Talk with moderator and former BBC journalist Jessy El Murr. During the discussion, Pohl shared insights on the critical role midscale and upscale hotels play in diversifying travel across the region, the importance of flexible brand architecture and industry trends surrounding technology and sustainability.
“The Middle East, and Saudi Arabia in particular, is a high-priority growth region for BWH Hotels. With Vision 2030 driving transformational investments in tourism, we see a significant opportunity to align with the Kingdom’s goals,” said Pohl. “With 19 hotels in the Middle East and 22 currently in the pipeline, we are embedding ourselves in the region’s bright future.”
As BWH Hotels moves closer to its goal of reaching 70 properties in the Middle East by 2027, it marked a significant milestone at FHS by singing eight new additions:
- WorldHotels King Road, Jeddah
- Executive Residency by Best Western, The Breeze Hotel, Al Khobar
- Best Western Premier, Riyadh
- Best Western Premier Madinah Hotel, Madinah
- Best Western Centria Hotel, Riyadh
- SureStay Plus by Best Western Madinah Hotel, Madinah
- SureStay Studio by Best Western Acacia Hotel, Jeddah
- SureStay Studio by Best Western Sweet Home Hotel, Jeddah
