PARSIPPANY, N.J. — Wyndham Rewards — which currently has approximately 61 million enrolled members worldwide — unveiled plans to introduce a wide-array of new features. From free nights at thousands of hotels starting at just 7,500 points (half the original redemption cost), to the addition of more than 900 La Quinta hotels, to the ability to earn and redeem points with a host of new and expanded partners, the changes are a direct response to research and feedback from program members.
“We know members love the simplicity and generosity of Wyndham Rewards, but we also know they want greater flexibility when it comes to where and how they can redeem their points,” says Eliot Hamlisch, senior vice-president of Global Loyalty and Partnerships at Wyndham Hotels & Resorts. “With these changes, we’re making thousands of hotels available for half the points and what’s more, drastically expanding the ways in which they can earn and redeem those points, making it easier than ever for them to engage with the programme.”
The vast majority of the program changes are anticipated to take effect starting April 3, 2019. La Quinta Returns will officially end at 11:59 p.m. ET on April 2, 2019. Additional information related to earn-and-redeem opportunities with new partners is expected to be available in late March.