PARSIPPANY, N.J. — Wyndham Hotel Group has appointed Lisa Borromeo Checchio as VP, Brand Marketing.
Checchio previously worked with JetBlue Airways where she helped lead their marketing and advertising efforts. Checchio will be responsible for overseeing the brand marketing strategy and to grow Wyndham Hotel Group’s brands across all channels.
“Across all of our brands we are seeing tremendous growth, and it’s paramount that our franchisees, hotel owners, and guests understand and experience each brand’s unique promise, especially as they evolve with the changing demands of travellers today,” said Josh Lesnick, EVP, CMO, Wyndham Hotel Group. “Lisa’s track record and passion in helping to build JetBlue into a beloved world-class brand will be invaluable to our entire organization as we work to enhance some of the most iconic and treasured brands in the hotel industry represented by nearly 7,700 hotels around the world.”