PARSIPPANY, N.J. — Wyndham Hotels & Resorts recently broke ground on its first La Quinta and Hawthorn Suites dual-brand hotel, in Pflugerville, Texas.
The pairing of these two flags allows operators to target both the business transient and extended-stay demand. The company believes this brand pairing offers a unique opportunity to introduce a new subset of consumers to its upper-midscale and midscale portfolio.
“We’re delighted to expand our portfolio with this new dual-branded hotel, providing these two distinct accommodations under one roof to meet the diverse needs of today’s travellers and provide operational efficiencies for developers,” says Krishna Paliwal, president of La Quinta and head of Architecture, Design and Construction, Wyndham Hotels & Resorts. “Our powerful marketing and sales programs for both La Quinta and Hawthorn will combine to drive reservations to this hotel.”
The company has 36 La Quinta and Hawthorn dual-branded hotels in its development pipeline, with properties planned for San Antonio and El Paso, Texas; Yuma, Ariz.; Wichita, Kan.; Charlotte, N.C.
The Pflugerville property is set to open in March 2022 and will feature a combined 100 guestrooms and share a lobby, great room, fitness centre, bar, amenities and back of the house.