PARSIPPANY, N.J. — More than 75 new-construction Microtel Inns & Suites hotels are expected to open in Canada over the next 25 years as part of a master development agreement announced today, April 21, by Wyndham Hotel Group and MasterBuilt Hotels Ltd.
Led by Jay Westman and Marc Staniloff, MasterBuilt Hotels Ltd. is a joint venture between JWI Investments LP, parent company of leading Western Canadian home builder Jayman MasterBuilt, and Superior Lodging Corp., master developer of Wyndham Hotel Group’s Super 8 brand in Canada.
“Marc’s leadership has proven to be an outstanding asset in helping grow the Super 8 brand in Canada and we have no doubt he will help do the same with our award-winning Microtel brand,” said Eric Danziger, president and CEO, Wyndham Hotel Group. “His knowledge of the market and passion for the industry are unparalleled. With his dedication and determination, Microtel will become a household name among travellers in Canada.”
Staniloff, along with Superior Lodging Corp., signed a master development agreement for the Super 8 brand in Canada in 1992 and have since grown the brand’s portfolio to include approximately 130 Super 8 hotels throughout Canada. Staniloff and Superior have a portfolio of three Wingate by Wyndham hotels in the country.
“The Canadian market continues to show great potential and is on the upswing, making now the right time to bring the Microtel brand to the country in a big way,” said Staniloff. “We couldn’t be more pleased to be working with Wyndham Hotel Group again to make that happen.”
Currently, the Microtel Inns & Suites brand has two hotels open in Canada, one in Parry Sound, Ont., and another in Woodstock, Ont. The brand previously signed agreements for an additional 10 hotels in the country.