LONDON — The World Travel & Tourism Council (WTTC) is launching a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life.
The campaign officially launched earlier this week and encourages travellers from around the world to share the hashtag #TogetherInTravel, along with a video simultaneously uniting everyone in solidarity at the same moment.
The marketing campaign comprises three key elements: a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms; and a microsite, togetherintravel.com, to host the video and user-generated content and stories.
WTTC has developed the campaign in conjunction with one of its members, marketing-and-communications firm, MMGY Hills Balfour.
“Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead” says Gloria Guevara, president & CEO of WTTC. “Travel and tourism is a critical sector to the global economy, accounting for one-in-four of all new jobs worldwide and contributing 10.3 per cent to GDP.
“Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we’re uniquely exposed at this time due to COVID-19.”
She says the concept for the #TogetherInTravel campaign was “born out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community and one where travel brings us closer, at the right time. Our message is that everyone can still stay inspired with future travel ideas and bookings — and, in the meantime, be part of a virtual space for sharing, connecting and collectively inspiring.“