WHISTLER, B.C. ― On May 31, Whistler Blackcomb guests and employees will celebrate World No Tobacco Day with a new smoke-free policy.

The policy will prohibit smoking anywhere on Whistler Blackcomb property. “We have made the decision to introduce a smoke-free policy at Whistler Blackcomb to preserve the pristine alpine environment,” said Dave Brownlie, president and CEO at Whistler Blackcomb. “We also recognize, as a leader in the outdoor adventure and wellness industry and as the largest employer in the Whistler community, we have a responsibility to our guests and staff to provide a safe and healthy environment for work and play. We believe implementing this new policy aligns with this goal.”

While the policy will prohibit guests from smoking on Whistler Blackcomb property, effective May 31, Whistler Blackcomb staff will be permitted to smoke in designated areas for one year as they adjust to the company’s new policy. During the one-year period, Whistler Blackcomb will provide tools and resources to help staff quit smoking. Whistler Blackcomb’s smoke-free policy will apply to all staff May 31, 2016.

“By taking this important step, Whistler Blackcomb is demonstrating it is a strong ambassador for health. We know many young people ski and snowboard, and youth who haven’t started using tobacco by the time they are 26 years old will most likely never start,” said Vancouver Coastal Health medical health officer, Dr. Paul Martiquet.


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