CALGARY — Florida-based Waramaug Hospitality Canada LLC, in partnership with Alberta’s Superior Lodging Corporation, announced today the purchase of the master licence rights to Travelodge Canada from Halifax-based Holloway Lodging Corporation.
The newly formed joint entity, Superior Lodging Development TL Corporation, will be led by Marc Staniloff, CEO, and Michael Rapps, chairman of Holloway, who will become a member of the Board of Directors. The company will oversee the continued growth of the Travelodge brand in Canada.
“The market is ripe for continued expansion as it relates to these brands, and I look forward to lending my expertise on this new venture,” said Staniloff. “We intend to remain on the forefront of the market and appeal to new and existing franchisees and investors alike to realize a solid investment from our foothold in Canada.”
Today’s announcement builds on a separate agreement between Waramaug and Superior that gives Waramaug a controlling share of the development rights for Super 8 Canada. The new company’s portfolio will comprise 221 hotels.