MONTREAL — W Hotels Worldwide, part of Starwood Hotels & Resorts, Worldwide, Inc., has unveiled the restyled rooms and suites of W Montreal, the first full-scale renovation of the hotel’s 152 guestrooms and suites since it opened in 2004.
With its bold design and avant-garde programming, W Montréal embraces all that is new and edgy in the city while being just steps from downtown Old Montréal. This transformation of the rooms and suites is a key project in the ongoing wave of renovation projects that is part of the W brand’s plan to reinvigorate its iconic North American portfolio. The aggressive strategy includes a significant investment by the W brand and its ownership groups with cutting-edge updates to public spaces, restaurant concepts and stylish guestroom refreshes.
“W Montreal’s rooms and suites have been reimagined to reflect the iconic architecture and culture of Montreal, pulling further inspiration from the 24/7 energy of the W brand DNA,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “With head-turning new design and special touches at every turn, this renovation is the latest shining example of our strategy to ensure W Hotels around the world continue to deliver dynamic lifestyle experiences to our guests.”
Guestrooms and suites feature bathrooms and fitting areas with mirrored closet doors opening up to become tri-fold dressing mirrors. The closets stand adjacent to the open concept bathrooms, which provide stunning city views while in the soaker tub or glass shower. The focal point of each room and suite is the cocktail corner and mix bar — a key design element and nod to W’s love and legacy of cocktail culture. Low lounge seating, cocktail tables and W’s signature bed draped in black fur throws and framed with LED strip lights floating on a mirrored base, complete the space.